Guides for small businesses.
Plain answers about business apps: what they cost, how to publish one under your name, and what makes clients use it every week.
How much does an app cost for a small business in the UK?
What drives the price of a custom app, the running costs people forget, and how to get a fixed price before any work starts.
Read the guide, 7 minYour own app or a booking platform?
Booking platforms, branded apps and apps of your own, compared for gyms, studios and salons: what you get, what you pay and when it is worth switching.
Read the guide, 8 minHow to get your business on the App Store and Google Play
The accounts, documents and steps a UK business needs to publish its own app under its own name, and how long each step takes.
Read the guide, 6 minWhat should a gym or studio app do?
The features members and parents actually use every week, and the ones that look good in a demo but rarely get opened.
Read the guide, 6 minHow to reduce no-shows at a gym, studio or salon
Deposits, reminders, waiting lists and fair cancellation rules: what works, in what order, and how an app applies it without awkward conversations.
Read the guide, 5 minApps by trade
See what an app of your own looks like for a business like yours.